A full course takes several months of training. Therefore, in this article, we will briefly describe the basic metrics that are of interest to businesses. They will allow you to quickly analyze: Acquisition Channel Audience Segmentation, Types of Devices Users Visit Your Website From. They will also help you find problems and fix them quickly. If you have time and want to handle all Google Analytics reports yourself, you can read the official help. So the main report that is important for quick analysis is "Source / Channel". The Source/Channel report shows: where the user came from; how much time he spent on the site; how many pages were viewed on average per session.
The number of conversions or transactions completed; the revenue of these transactions. Since the return on advertising investment is the Special Database most important thing for businesses, we will focus on two key points that are not obvious in this report but that businesses need to know. Let's define: what is considered a conversion; how much we spend on advertising (by default, this is not included in this report). Therefore, user actions that are as close to profit as possible should be considered conversions.
This can be both the sale itself and previous actions: application, phone call, contact details. It's also important to understand that purchases don't always happen immediately from a website, so it's not always possible to immediately calculate revenue from one channel or another to drive traffic. Cost Analysis Report For more in-depth advertising metrics such as spend, cost per click, click-through rate, and ROI, you can view them in the "Cost Analysis" report in the "Campaigns" subsection. kak-nastroit-google-analytics Report Path: Traffic Sources Campaigns ⇒ Cost Analysis If you need to compare different traffic slices or different time periods, you can use the segments option.