The digital marketing automation trend grows along with the digital transformation fad. There are many tools available to improve our processes, many companies are curious and want to implement new solutions. But is it always worth it? We begin by looking at an extract from the book: BLITZSCALING: The Breakneck Path to Building Extremely Valuable Businesses by Chris Yeh, Reid Hoffman. When performing a task, computers are almost always faster, cheaper and more reliable than humans. In addition, they continue to evolve, having their capacity doubled every 18 months, according to Moore's Law , unlike human beings, who evolve over millions of years, according to Darwin's principle of natural selection.
In 2014, journalist Jan Vermeulen compared the original Apple II (released in 1977) with the then-modern iPhone 5S. He found that, in those 37 years, Apple products had become 2,600 times faster clockwise (from a 1MHz single-core processor to a 1.3GHz dual-core processor), and had 16,384 times the executive list amount of RAM. An exponential improvement in the span of a single generation. And that huge variance doesn't even take into account that the Apple II was a desktop computer with a bulky old monitor; and the iPhone 5S, a portable supercomputer that people carry around in their pockets. In the same year the Apple II was released, Joe Bottom set a world record by swimming the 50m freestyle in If human swimming speed had increased as quickly.
As the speed of Apple products, the world record in 2014 would have been 19,700km/h — not enough to reach orbital speed, but about 25 times the speed of a jet commercial. The 2014 50m freestyle world record was 20.91 seconds, a more modest improvement of 11%. That's the power of automation. It doesn't just apply to consumer products like the iPhone, but also to internal processes. Think of the value automation creates by increasing productivity in Amazon's warehouses or keeping Google's servers running 24/7. If you want to buy the book, click on the cover image of the book: When is it worth implementing automated processes in your company? Watch our video on the To explain better, let's use an analogy: Imagine you have a dishwasher at home. You're eating your meal alone and you only have one dish to wash.
