Every marketing action and metrics. Any performance metrics you track should be reviewed regularly. About what metrics allow you to evaluate the success of content marketing, in our article . Six myths about content marketing Just a photo. Illustration for the above. The analysis is really very important. Myth 2. The best content is a keyword-rich long read Indeed, renowned search engine optimization expert John Lincoln extols the benefits of long reads . This format provides comprehensive and complete product information, is more attractive to search engines, and is much more user-friendly. However, detailed content and content should only describe the benefits that really matter.
The audience You can write 2000 words without saying anything important. When this happens, your site's rankings will deteriorate and readers Australia Phone Number List will lose confidence in your ability to deliver what you promise. What to do Instead of focusing on the length and density of keywords, focus on their meaning. Does this content help the user solve a real problem? Does this article reflect more information compared to more popular articles for a similar query? Have you eliminated redundant information that "weakened" your message.
You can answer "yes" to these three questions, you've probably created unique and valuable content. Myth 3. Adapting content for mobile devices does not affect promotion Often, entrepreneurs overlook the work with mobile versions, because at the very beginning of the development of the industry, no one could have imagined that a user could read a 5000-word e-book on their smartphone. Now we have no doubt that it is possible! Over 90% of users want to access content on their mobile devices. Today's entrepreneurs should focus on building mobile-responsive websites and content. In addition, Google penalizes sites that contain annoying mobile pop-ups. What to do Focus on a clear path leading your users to the specific content they need. When developing a website, test it on a large number of devices of different formats.