Product positioning plays an important role in the business, helping your product have a solid position in the minds of consumers. The following article from Cleverads, will help readers learn about the concept as well as the steps to implement successful product positioning for businesses. 1. What is product positioning? Product positioning is how a business determines the position of the product in the mind of the consumer when it is mentioned. Product positioning includes many steps from analyzing the market, competitors to determining the presence of new products compared to old products, how to communicate the image to consumers. Product positioning helps businesses express the messages and values of the product to customers.
Help customers remember products and brands clearly. This is an important step towards brand success. Currently, businesses often Albania Phone Number List have 5 ways to position a new product in the market: Positioning by the selling price of the product; Positioning by specific consumer segments; Positioning based on competitive advantage; Product positioning based on product characteristics and Value Positioning. The concept of product positioning The concept of product positioning 2. Purpose of product positioning. Satisfying customer needs Product positioning needs to be based on the needs of a customer file. Therefore, when designing products according to expected criteria, the solutions provided to satisfy customer needs will help businesses to properly approach.
Maintain a good relationship between customers and brands. Develop relationships between customers and businesses Customers, when their needs and wants are met, tend to be loyal to a particular brand. Accurate product positioning, combining many brand advertisements, and the real value that the product brings will satisfy consumers. From there, businesses will build strong relationships with customers. 2.3. The decisive stage to the success of bringing a new product to market The launch of a new product on the market will take time and the right method to get the attention of customers. However, if the product positioning is correct, you will be more convenient and save time when convincing customers with the new product.