When talking about innovation, it is associated with changes in existing processes, through the implementation of improvements so that they provide more differentials and facilities. Thus, it is closely associated with the growth and success of companies. However, disruptive innovation happens differently and requires attention from entrepreneurs who want to stand out but do you know what the concept is all about? It has a great relationship with market transformation and is the focus of many startups . for this very reason, we have prepared content to clarify what disruptive innovation is and other questions on the subject. Follow! What is disruptive innovation? The concept of disruptive innovation was developed by clayton.
Christensen, professor of administration at harvard business school , in a 1997 publication. In this case, it does not happen through the evolution of existing products, services or technologies, breaking patterns. In this way, this innovation abandons existing concepts , making them obsolete, to create a new solution. That is, instead of adding value to what already exists, it brings new value to the market. Simulate your transfer as a legal entity you receive usd 1.948,07 we convert Kenya Phone Number List to brl 10.000,00 28 your exchange rate brl 5.13 understand after registration approval, payment arrives within 1 business day however, it certainly brings more risks when focusing on bringing new paradigms. Because of this, many companies prefer to look for ways to bring new functionality and improvements to existing products, rather than pursuing such massive innovation.
What are the 3 elements of disruption? To really understand what disruptive innovation is, it is important to know the 3 essential elements of this process . are they 1. accessibility the solution presented by the innovation needs to be accessible , which covers two criteria the way of use and its cost. This is because it must be able to reach the general public. If the idea is limited to a few people, it is not really transformative to cause disruption. 2. convenience this element deals with the need to solve real problems with the developed solution. The focus is to provide more well-being to users and make their lives easier. 3. simplicity it sounds controversial, but innovation should be simple . the design must be simple and practical, which contributes to accessibility and handling, if applicable. This is essential for good public acceptance.
