Therefore at the end of the year, it is worth working with local search queries. Meanwhile, mobile searches for "open now" and "store hours" increase throughout December and peak at Christmas. This includes searches like "what shops near me are open on Christmas Day?", "which grocery stores are open on Christmas Day?" and "which stores are open now?"7 Also, Google researchers determine that regardless of what day of the week Christmas falls on, the holiday shopping spree begins on the Friday a week before the holiday.
The Saturday after that is usually the second busiest day in December. If we transfer it to Ukrainian realities, then the New Year's in our country on December 23. With all of phone number database this in mind, Google recommends using Merchant Center for the holidays, which it rolled at the end of 2017 and has been improving this solution ever since. The more products you have in your Merchant Center, the more likely you are to show up to customers looking for your product as a last-minute gift. Promotion of applications for the holidays.
Google notes that customers consider the New Year a great time to download new applications. The most likely audience here is millennials, with 47% of them planning to download apps on Christmas Day. So, if your business has apps, you have a chance to gather a new audience for the holidays. And it doesn't stop at the holidays, more users download apps during January, so this is the time to focus on app promotion and retention. Perhaps this is due to the fact that on weekends people have more free time that they spend online. Or with the fact that people are more open to new experiences for the New Year. Add holiday touches to the visual component of the application card. "The , the more likely your app will be featured in the app stores," says Google.
