However we were surprised to see a huge range of sectors are opting for blue. Beyond the traditionally “blue” branded sectors such as Health Care, Accounting, Technology, Entertainment and Real Estate we are also seeing female-founded companies use blue for their logo design across Advertising, FinTech and BioTech. So what’s the perfect partner hue for blue? All signs point to white. Vida secured total funding) and Everplans total funding) effectively use white on blue to give a fresh, clean and classic feel. Orange also appears often as a secondary color, with over a fifth ( %) of these blue logos choosing the fruity shade to add a splash of playfulness and youthful character.
Almost half ( %) of the blue logos we analyzed opted for a dark shade of blue. Both Outdoor Voices (ranked in total funding) and Havenly (ranked n funding) use an almost black-blue for their brand identity. Moving the trusty, classic shade of blue towards black, which shouts Croatia Phone Number modern luxury, gives these logos a more chic feel but allows them to maintain a sense of affordability. Establishing traits like these before a funding round can help crystallize your brand in the eyes of venture capitalists. Lee Mayer, CEO of Havenly “Prior to a funding round, it’s important to get the entire story of the company and its trajectory thus far sharpened.
Our story starts with our brand—both how we talk to customers and what they see when they look at our collateral and assets.” - Lee Mayer, CEO, Havenly Combination marks are a go-to — The majority ( %) of the logos we analyzed used a combination mark, which is a pictorial, abstract or symbolic element used alongside a typographical wordmark. (Think Burger King or Lacoste.) The most-funded company on our list, Millendo Therapeutics, has opted for this type of logo, as has Berkeley-based tech company Caribou Biosciences (ranked in total funding) , who use Caribou symbolism to visualize their brand alongside their wordmark.
