Whatever it is that you find, it’s not a pushy message pressuring you to buy something. It’s free, it’s valuable, and it’s helpful. And best of all, you sought it out on your own time, on your own terms. No eye roll worthy disruptions or irrelevant messaging. via GIPHY Inbound Marketing vs. Outbound Marketing While inbound marketing is what leads and prospects find when doing an online search, outbound marketing is the annoying, disruptive, uninvited stuff you generally try to avoid the TV and YouTube commercials, the junk mail that goes straight to the recycling bin (unread), the billboards that end up becoming visual eyesores in otherwise beautiful cities and towns.
Now, that’s not to say that there aren’t any benefits to outbound marketing. If that weren’t the case, it wouldn’t exist anymore. So, what are the pros and cons of one vs. the other? Glad you asked. The Benefits of Inbound Marketing As with everything else, there are benefits and drawbacks Egypt Phone Number when it comes to any type of marketing. But as you will see, the advantages of inbound marketing outweigh the negatives. It’s Non-Invasive. WIth inbound marketing, there’s no need to interrupt someone’s day with in your face ads.
Timing is often what makes or breaks a person’s likelihood to pay attention to you. It’s Educational. Inbound marketing content answers pressing questions, and even branches out to provide context. Prospective customers don’t know what they don’t know, and this type of marketing gives you the opportunity to show them what they’re missing. It Provides Value. If you take care to provide relevant, useful content with every blog, content offer, video, infographic, etc, the reader leaves knowing something they didn’t know before — usually something that will simplify their jobs, help them hit their goals, or simply address their pain points.