This may sound great a priori, but in practice you have to be careful. If you start a campaign without restricting the display network, it is possible that it will generate millions of impressions, thousands of clicks and few results. 3) “Job” ads on Facebook can be unnatural Finally, and perhaps the most personal opinion, is that talking to people in the sector, with clients, etc. It comes to you that many people do not like that when they are on Facebook they see ads related to their work .
One thing is that you enter an online store and later when you are on Facebook a banner appears for a product that you have seen in the online store. And another C Level Executive List thing is that you have a certain professional role and you start to see ads that have to do with your professional role. There will be people who like it, and others who don't, of course. But perhaps on Linkedin these types of ads are more "natural", since it is on a social network for professionals.
Appendix I hope that all this information and opinions are helpful in identifying opportunities for your company when it comes to doing the best possible B2B marketing . If you want to give your opinion or provide a point of view you can leave a comment or contact us . Around July 2018, Linkedin announced that the version of the campaign manager in force at the time (old from now on) was going to be replaced by a new version of the interface , which is currently in beta.