Diversify your content: Facebook is popular for the variety of content and formats that they can find. From still images, polls, videos, text, live broadcasts and links; This social network allows you to explore different options for sharing Job Function Email List information about your company and the services or products it offers. Create a group: Creating communities is a fundamental part of Facebook. Creating a group with the users that you have already identified are your buyer persona, will allow you to turn them into real customers, build loyalty and even turn them into ambassadors of your brand. Take advantage of the metrics.
Whether they are organic or paid efforts, Facebook provides you with statistics that will be useful to know what your audience likes, what content is most successful, the times when you have the greatest reach, among many others. Use them to optimize your strategy. Humanize your business on Instagram Statista also reveals that Instagram has a large number of users, making it an important social network for social media marketing . It has 1,221 million users worldwide and is characterized by prioritizing the image over the text.
We share the most relevant points about this social network: Company profile : Instagram also gives you the option to open an account exclusively for your company. It is important since it gives you different opportunities than those of a personal profile, such as statistics, creating ads, opening your store, sharing promotions, among others. Engaging content – Being a social network focused on image, it is important to create content that prioritizes the visual. Share valuable content for your target audience by taking advantage of the different formats that Instagram offers (reels, stories, videos, carousels, still images, IGTV, live broadcasts).