Instagram understands that the content users interact with the most is the content they are most interested in. That is why Instagram shows us in our feed content similar to the one with which we have interacted the most, either with comments, likes, shares, etc. Taking into account this change in the Instagram algorithm, from BizMarketing , a Digital Marketing and Inbound Marketing agency in Girona, we offer you the 5 points to create a professional Instagram profile for your fashion eCommerce . With these 5 points you will be able to adapt to the new Instagram algorithm, stand out and, above all, create a profile that will bring potential customers to your eCommerce .
How to create a professional Instagram profile for your fashion eCommerce? 1. Create a profile designed for your Buyer Persona. In Inbound B2B Email List Marketing we never get tired of saying that the Buyer Persona has to be the center of our actions. Everything we do we do to attract you to us. That is why it will not help you to have a very good profile if it does not focus on what your Buyer Persona likes. In the first place because the Buyer Persona will interact with what they like the most. If our profile is similar to your tastes and the content you usually like , view and share, then it will appear in your feed and we will have a chance for you to get to know us.
This will lead us to open our horizons towards new Buyer Personas. Sounds good doesn't it? Buyer Persona template for an eCommerce 2. Content to interact with. Once you are clear about the tastes of your Buyer Persona, you have to focus on creating content for him. Your profile has to be full of images, not only visually attractive, but also that enhance interaction with your Buyer Persona. Try to create debates about the world of fashion. Do not create content that is not of interest to your audience.