Seek to gain visibility and traffic because our product/service offer is there. For this we will use social networks to work on the subject. Another team will take care of content and SEO. Reminder of objectives: Gain visibility and traffic (we can also quantify these objectives but we will not do so in our example) How to achieve your goals? If you have drawn up your strategy correctly, you must therefore have included a point on social networks to ensure a gain in visibility but also in traffic and another on content and SEO to increase the whole thing tenfold, because it is of this last axis that you will have a more interesting feedback. How to achieve your goals? We can say here that visibility does not go without traffic
But yet one does not necessarily induce the other as we raised previously. If you write a lot and share a lot on social networks, you will undoubtedly have visibility... but if you don't work on your content to position it on Google, you may lose a lot of traffic. In both cases you will Country Email List gain visibility and traffic but not optimally. Your traffic will come mainly from your social presence at the expense of organic traffic, where the queries entered on Google generally have more importance. However, for our example, let's isolate the social networks, in order to allow us to increase our visibility but also our traffic. It is therefore necessary to know the different sources of web traffic at this stage.
Be the most representative social network for our example. Conquering Facebook! Since community management has existed, Facebook has always been the community manager's favorite playground, even if this has changed in recent times when the reach is at its lowest. However, to conquer Facebook and at the same time the favor of its boss, it is necessary to know how the engagement works in the details so as not to be fooled by the numbers. Conquering Facebook If I am looking to gain visibility and traffic on my website, it is absolutely necessary to understand the role of Facebook.