Cristina Monfardini, at that time had the opportunity to talk about F Is For Fendi, who has been the millennial sister of Fendi. The concept of this idea has been to create an experience both online and offline in order to reach a younger audience. In fact, this has been a 360-degree platform, and has had the collaboration of well-known people such as model Winnie Harlow and NBA star Jordan Clarkson.
It is worth mentioning that this collaboration managed to arouse interest because the public could feel identified from different angles. The origin of Business Email List this new Fendi concept was granted by Monfardini with the aim of instilling the Roman heritage of the brand and its creativity. Similarly, they wanted to highlight the craftsmanship and the link with the world of design, as they are relevant elements for millennials and Generation Z. However, in order to share these values, the brand focused on making use of a more authentic for a richer conversation.
What is the Fendi marketing strategy Who is Fendi's target audience? As you can see, Crisitina Monfardine has sought the collaboration of personalities who can make fashion stand out through her F Is For Fendi platform . However, the objective of this platform has been very clear and it is to be able to connect with a younger audience as it is the customer profile that this brand, like others like Burberry, needs for the future. What are the characteristics of the Fendi brand strategy? These have been one of the most important marketing strategies for the.
