Uniqueness Once you’ve made your entire pitch, all you’ve really done is convince the client that it’s a good idea to buy “a product” or “a service.” You haven’t convinced them to buy your product or service. If there are two or three products of seemingly equal value at approximately the same price, the client will opt for the best deal. But uniqueness is an element that changes everything. If you explain why your product or service is different from the competition, it creates a subtle uniqueness factor. Let’s say we’re having a workshop in Vancouver, British Columbia, Canada in September. What’s unique about the workshop? What if there are other info-products workshops at the same time.
Most people don’t explicitly state the unique philippines photo editor qualities of an event, but it’s also not enough to just state your uniqueness — you have to compare it with the competition. So, I’d say: What’s unique about the workshop itself? It’s one thing to create a non-boring information product. not ‘too hot,’ not ‘too cold’ — and ‘just right.’ Yup, that’s our ‘Goldilocks System’ where you’ll learn to create product after product that’s just right. Other information products workshops inundate you with information about how to make a product, but no one teaches you how to get it just right. That’s unique to Psychotactics, and in fact, it’s why clients keep coming back time and time again.
Appreciate the silence You’ve just met the three critical, yet often invisible elements on a sales page. The graphics The testimonials The uniqueness When most of us think of a sales page, we think “text, text, and more text.” Yet, graphics, testimonials, and uniqueness pack a ton of punch. They seem quiet, almost invisible, and yet it’s the silence between the notes that makes up the music. Let’s go over to Google+ to discuss more ways to use these silent elements to your advantage … today!Iwant you to ask your secret question.” That’s what Seth Godin asked the audience at the end of his generous Authority Intensive session with us in Denver this past May.
