In addition, IP address tracking can also allow your sales representatives to receive a notification if the company is already present in your database. It is then possible to launch an e-mail campaign and thus strike the iron while it is hot. LB ABM strategy 3. Distribute your campaigns on the right channels Personalizing the messages sent to key accounts in the ABM strategy does not exempt you from using all the channels available to you. Thus , opt for a multi-channel approach that involves switching from one to the other, depending on the actions of the targets or to reactivate them.
For example, start with personalized advertisements on LinkedIn (LinkedIn Ads), then do retargeting and finally targeted e-mailing. But that doesn't mean you have to use them all at the same frequency for all clients. On the contrary, the ABM strategy must industry emaillist always remain in the ultra-personalization of your key accounts . So choose the right channels based on your targets and focus on the ones they use. Test and learn: Do not hesitate to test different channels before finding the best functioning for each account. Use Linkedin for your ABM campaigns LinkedIn is an ideal ABM strategy tool . With LinkedIn Ads, you customize your campaigns for a range of accounts and functions only.
Be careful though, you need at least 300 people in a list to display targeted advertisements , which will therefore only be visible to them. LinkedIn Ads offers other features: The ability to then retarget only members who have seen the ad Make In-mail campaigns on targeted people Promote the response to a call for tenders . It's not a LinkedIn feature per se, but if you've responded to an RFP, ad personalization can work in your favor with decision makers. Sales Navigator : this complete solution offered by LinkedIn is a device dedicated to salespeople for identifying lists of LinkedIn accounts, lists of contacts or mapping accounts.