Someone chimes in to offer an intelligent opinion and then, almost before your eyes, it devolves into threats, accusations and commentary about who still lives with their mother. While it’s 100 percent entertaining to watch people have emotional breakdowns in public, conversations that get too far off track hurt your chances of going viral. As the owner of that community, you’re responsible for fanning the flame in the right direction. When you see personal attacks being made, it’s up to you to steer the conversation back. If you think people are going too far, moderate. Be careful, though. Viral conversations are typically rooted in debate. So you don’t want to discourage or squash it, but do keep things productive.
You need to be the adult in the room, regardless Germany Phone Number List of how good it feels to throw things. Hitting the social streets Once you’ve helped fan the flame, hit the streets! Make sure your piece has been properly submitted to all the right social media sites, that it’s been Stumbled, that it’s on Reddit, that niche social sites are aware of it, and that it’s hit all of the communities and blogs you know are friendly to you. Once you complete that, look outside your bubble to find other networks that may find your content interesting. What you’re trying to do here is pull people in from other networks so they’ll go out and talk about it with their community, one that doesn’t currently follow you.
It’s great that your own readers are passionate and involved in the conversation, but you want to use the natural sparks to pick up on other readers to help grow your blog and authority. your bases on the social networks, now look toward news sites and blog aggregators that may be interested in the conversation happening around your post. If you’re part of the marketing community, you want to watch aggregators like TechMeme and TweetMeme. If you have a hot social media story, you want to tip off someone at Mashable. If it’s Google or heavily tech-related, tip off TechCrunch. If it’s a broader tech story, tip off more mainstream outlets, as well. For example, our post about what we perceived to be brandjacking by Seth Godin received coverage from Business Week.
